Honestly, it started as a hobby. I just liked making things look good. But somewhere along the way I realized that a website that actually works for a business is a completely different thing from a website that just looks nice — and that gap became my obsession.

These days I focus on B2B websites. Not because it's a niche I stumbled into, but because I genuinely enjoy the challenge. B2B buyers are skeptical, they do their research, and they can smell a generic template from a mile away. Building something that earns their trust — that's the kind of problem I want to solve.

Every project I take on, whether it's a single landing page or a full site, I'm asking the same question: does this actually move something? Does it turn a visitor into a lead, a lead into a conversation? If the answer is no, the design isn't done yet.